Utilising your venue to its full potential.
It’s all very well securing a venue to host your event at but are you utilising it to its maximum potential? Below are 3 ways to help you make the most out of your venue.
Venues can be a great promotional tool as they have access to large email databases and carry out regular email blasts. Ask your venue to include your event in their next send out and extend your audience reach. Be sure to provide the exact details you’d like included and approach your venue early to make it convenient for them!
THE VENUE’S ONLINE PRESENCE
Nurturing your own social media channels can be lengthy and time consuming, especially if the event is a onetime occurrence. However, many venues will have a substantial social media presence and a large following. Take the opportunity to approach your venue and ask them to post about your event regularly leading up to the event. Posts could include ticket giveaways or ‘share a post to win’. These encourage word of mouth marketing and heighten speculation prior to your event. Similarly, ask the venue to list your event on the What’s On page of their website. Venue websites will acquire thousands of visitors every week or even day. Your chosen venue should be happy to assist with boosting your online presence as your success works in their favour!
One Warwick Park owns a variety of rooms available for hire and has presence on social media platforms such as Facebook, Instagram, Twitter and Pinterest.
BE AESTHEICALLY PLEASING
Know your audience and supply the appropriate physical assets that they will appreciate. Use enticing visuals that draw attention and can be easily understood. Be consistent and concise with content for example, the name, date and headline of your event and where to find tickets. Consider placing posters and other visual materials where people will have time to stop and look at your messages at the venue. Such places include queuing for the bar… or the toilet!